Recently, a Dutch automobile insurance company, Onna-onna, implemented an innovative text message service alert system to inform their insured drivers when the roads in their area are icy or severe weather is eminent. Using weather warnings issued by the Royal Netherlands Meteorological Institute, this up-to-date car insurance company, who focuses exclusively on female drivers, sends text message alerts free of charge to their clients who’ve chosen to sign up for them.

Attempting to reduce the number of automobile accidents due to severe weather such as heavy wind, severe thunderstorms, and icy driving conditions, Onna-onna’s efforts to promote road safety and keep their clients safe have proven to have broad appeal among their clients. While reducing the number of accidents is good for any insurer’s financial bottom line, Onna-onna’s unique implementation of the use of mass text messaging has shown to be a powerful method of customer communication for relatively little expense. This forward-thinking insurer is planning to introduce additional text messaging services in the future as well.

While text messaging weather conditions to policy holders is a very new concept for the insurance industry, Onna-Onna’s unique approach should help reduce weather-related traffic accidents for their clients. Onna-Onna’s direct approach to helping their clients should also have the additional effect of improving their own bottom line at the same time. As companies across the globe work to build their unique brand and forge meaningful relationships with their current customers and new clients, bulk texting and text message services is proving a highly cost-effective and efficient method of nurturing customer relationships. How can you use bulk text messaging to share useful and relevant information with your clients and customers?